Srdjan has been living with moderate hearing loss for as long as he can remember. At only 5 years old while fleeing the war in Yugoslavia, Srdjan’s life changed forever when he had an infection that left him hard of hearing.
Fast forward 25 years, an incident that started as an annoyance ended up serving as an opportunity to help others have access affordable hearing. The night before going on a trip Srdjan had an event: his dog chewed up his hearing aids, the ones he has been relying on everyday to hear and the ones for which like most, paid thousands of dollars. With minimal health coverage he was determined to not only find a solution, but find one that was affordable. Equipped with an entrepreneurial spirit and previous commerce experience, Srdjan reached out from referral to referral until he found what he was looking for: hearing aids that work and that are affordable to anyone who needs them.
And that’s how HearGift was born.
After realizing that the medical community marks up hearing aids by as much as 500%, we knew there had to be a better way.
So we started a business here in Ontario, Canada where we're able to acquire hearing aids direct from the manufacturer, and sell them online with very low overhead. We knew that all people about in regards to hearing aids is being able to participate in conversations and hear people clearly when they talk. Yet, even with technology advancing at an unprecedented rate, hearing aids are getting more and more expensive. Why is this?
We believe it's because hearing aid manufacturers are starting to include many unnecessary features in order to drive up the cost of the hearing aids. Also, government regulations make it harder for audiologists to provide their patients with the right care and treatment that they deserve. Instead, audiologists are forced to sell hearing aids at a premium in order to cover their expenses.
But we believe hearing should not be expensive. It should not be a luxury. It should not be a privilege. Hearing is a right and making it unaffordable means denying hard-of-hearing individuals the right to hear.
We’re not discrediting it… many individuals need specialized assistance and devices catered specifically to their needs. But the majority – they just need to be able to hear. They don’t need the extra services, fittings, audiograms, cleaning and consultations. A device they can use on their own will give them what they need – which is, to hear.
At HearGift, our main focus is to help our customers hear. Simplicity is what we stand for: in the solutions we offer, the buying process and the customer service experience. We know that you, our customer, don't care about the frills and the add-ons, but about gaining your hearing back.
Our hearing aids aren't meant to replace the expert advice of an audiologist, or to be a replacement for hearing aids properly fitted and programmed. Rather, our hearing aids are meant to be used as a backup set, during such activities as playing sports that cause humidity and put expensive hearing aids at risk of rusting and failing. They can also be used in cases of emergency and for people with mild-to-moderate hearing loss, they work quite well.